Dr.Mainak Ghosh

Dynamic and high-performing professional with a unique academic background of PhD in cognitive urban design and environmental perception, post graduation in Design from IIT Kanpur and graduation in Architecture from Jadavpur University, along with professional consulting experience for various national and international projects in the field UX cutting across various media (HCI, Art, Architecture, Urban Design), focusing on aesthetics, experiential aspects and design strategy, driven by passionate approach to improvise best work practice at personal level as well as organizational level, travelled exhaustively to USA, UK, Canada for project works and allied research, and to Brazil, France, Singapore for academic purposes.

Presently associated with research and academic endeavors for more than a decade now, leveraging passion for communication, co-creation and training, with present area of interest being design thinking, design strategy and management, cognitive aspects of design and environmental perception and environmental aesthetics, with an aim to associate with professional activities and missions in which the skills and expertise could be effectively contributed to achieve the goals of the organization and at the same time enhance self performance, productivity and personality.

Expertise as :
- Design Mentor/ Trainer
- Design Consultant/ Experience Strategist
- Design Thinking & Co-creation facilitator

Experiential Cybernetics: A Methodological Approach to Reality and the Designed

3 hrs Workshop | Categeory: AR & VR | Target Audience: Junior/ senior experience designers, students, junior design managers, researchers, may benefit. Individuals inclined towards lateral thinking, research oriented activities may find this rewarding.
Cybernetics emerged only in mid-twentieth century as an approach to systems. Systems that are designed in response to needs, and then controlled accordingly. Dynamism of reality plays a crucial role in our lives, experiences and the products that are used. This dynamism often gives rise to the need of going beyond the realms of place and time, challenging reality. The designed forms in most cases are an interface between the real and the predicted, almost trying to address the non-existant. Now the question arises what method could be applied to work with this entropy. The orders and subsequent levels of cybernetics may hold a crucial answer to this. The approach leads to a practical direction, in most cases shaped by the requirement of the project. This particular workshop would acquaint the participants not only with the theoretical base of cybernetics as a preface to experiences, but is also aimed at solving specific problems in a tailor-made manner. Needless to say it, inherently it cuts across the paradigm of AR, VR and MR, which are intertwined with the very notion of cybernetics, ideated a half a century ago.

Three key takeaways

• Theoretical understanding of experiential cybernetics and its relationship with design.

• Application of theoretical understanding to solve real time design or experiential challenges.

• Evolve a tailor-made methodological framework based on workshop modules and thus giving and understanding how to manage and work with this approach in future. Some of these framework could be generic in nature and could be re-used.