Chief Designer, Tata Elxsi,
Narendra Ghate is the Chief Designer at Tata Elxsi. He spearheads the Research & Strategy, User Experience and the Service Design domains. In a career spanning over 20 years, Narendra has been with Tata Elxsi since 1997. He is one of the founder members of the design practice at Tata Elxsi and was instrumental in turning the Industrial design studio to be the largest design house in Asia. Narendra is leading a team of over 100 designers. He is responsible to deliver design projects in User Experience, Branding and Graphics, New Technologies (Augmented / Virtual Reality), Service Design and Consumer Research for leading global clients.
Narendra has lead projects ranging from designing futuristic car HMI solutions, predicting latest consumer behavior trends to designing spaces, customer experience centres that combine space design, technology and content creation. Narendra has spoken in several international forums like Walt Disney Ideation event, USA, Car HMI Berlin, Brand2Global Conference - London, and multiple CII, FICCI and NASSCOM events. He has also been a jury member for various educational institutes like IIT’s, Shristi School of Design etc. Narendra holds a BE Mechanical degree, Masters in Industrial Design from IDCBombay, and an MBA (EGMP) from IIM Bangalore.