Mario Van der Meulen

Principal Designer at Foolproof,

Mario Van der Meulen

Mario believes that people ignore design that ignores people. He is a creative who’s able to see what others are saying. A versatile, ambidextrous designer who can think strategically and execute tactically. Formerly as creative director at Frog currently as a Principal Designer at Foolproof, he discovers, designs and delivers experience design principles. He gives a voice to the end-user, meaning to the solution, and value to the design thinking.

How to Become a Better Product Storyteller

3 hrs Workshop | Categeory: UX | Target Audience: UX and UI designers, product managers and team leads. Researchers, interaction designers, IA architect.

Client presentations, or feedback sessions with a working team, are essential for your design work. If you don’t sell it, it will never exist. Product and UX designer are people that need the ability to communicate through great stories, since they are responsible to traverse the users throughout the product journey. Therefore, storytelling is an important tool to have in your belt as a UX person, regardless of your role.

Three key takeaways

  • Learn what makes a good user story.

  • Understand 5 key elements that make an irresistible user story.

  • Shift your approach from explaining a feature, to instil an idea or vision into a product story.

Design Now To Next

18 min TED like Talk | Categeory: ML & AI | Target Audience: Design community and leaders. Product managers to brand owners.

The tech-digit revolution is at full speed. Redefining brand, product and design experiences. Flooded with ever-growing data aggregation, and now armed with AI capabilities that soon may develop better versions of itself, by itself, what is next for brands and designers? How do each evolve, and what role will they play?

Three key takeaways

  • What needs to change for brands to make use of data?

  • What new role is there for a designer, when AI could soon be doing it all better, faster, and cheaper?

  • What is the potential for AI, other than automation, and how do brand and designers tap into that?